Flyers are powerful marketing tools, no doubt about it. But how do you print high-quality flyers so you can bring in the premium clientele? The answer is to choose the right flyer printing company. Here’s what you need to know about printing flyers without sacrificing quality so you can run a campaign that looks like a million bucks.
Choose the right paper stocks
Cheap flyers can be printed on premium paper stocks, despite the premium connotation. Quality paper denotes a quality company that sells quality products and services. Compared to store-bought papers, you can get exceptional quality from 130gsm paper stock with glossy sheen on both sides and print cheap flyers that look exceedingly professional.
Quality, may depend of the type printing
The quality of your ink in combination with your paper stock can make or break even the best flyer design. Litho printed flyers are more vibrant than digital print flyers. They lend deep, rich colors to your artwork. Best of all, Lithoprint is ideal for all sizes of flyers; so you can have the best of both economy and aesthetics when you print your flyers with them.
Flyer pricing depend on the flyer size, and when you have the option of choosing sizes between A6 and A4 size, you have full control of how large you want your flyer to be and how much you want to spend on them. The quantity of your flyer would determine the pricing for various flyer size options – you’ll probably be surprised to learn that you can print rather large flyers without breaking the bank.
Flyers can still be die cut
One of the advantages flyers have over other marketing mediums is the ease at which they can be die cut into prefabricated or custom shapes. Die0cut flyers have more influence and eye-capturing prowess, so the fact that you can shape up your pitch and still print cheap flyers is a boon to many small businesses with limited marketing budgets who are trying to compete with larger corporations. Cheap Flyer printing simply levels the playing field.
When it comes to cheap flyers, quantity counts – but that isn’t to say that the fewer you print, the cheaper your flyers will be. On the contrary, you should think of flyer printing return on investment in terms of cost-per-customer: How much does it cost to reach one customer? The more flyers you print per run, the cheaper your price per piece, and thus the cheaper your investment per customer becomes. When you land a sale, your return on investment for that sale is higher. So, you can print 5,000 flyers less than £90, which comes to about 0.02p per flyer. But you could also print 10,000 flyers for about £120, which comes to about 0.012p per flyer. Either way, those are cheap flyers!